“传承文化基因·数字纹创未来”是WZD2023纹藏国际纹样设计大赛的主题。WZD纹藏国际纹样设计大赛迄今为第四届大赛。首届WZD以“纹明”为主题，第2届WZD以“红色纹样”为主题，第3届WZD以“纹的宇宙”为主题，三届各收到了数十个国家的参赛者投送的数千件纹样及纹样衍生作品，在国际国内评委团严格地评审中角逐出金、银、铜全场大奖，佳作辈出。赛事和作品受到国内外社会和媒体的广泛关注，取得了不菲的社会影响力，做到了让中国纹样“潮”起来和“走”出去。

第4届WZD（2023）纹藏国际纹样设计大赛将继续秉承“纹化自信”的理念，将中国与世界精神、中国与世界文化、中国与世界生活方式、中国与世界设计融合一起，成为具有历史传承和时代精神的纹样传承者、创造者和传播者。

The theme of the WZD2023 International Pattern Design Competition is 'Inheriting Cultural Genes, Creating a Digital Pattern Future.' The WZD International Pattern Design Competition is now in its fourth edition. The first WZD was themed 'Patterns Illuminated,' the second edition focused on 'Red Patterns,' and the third edition explored 'Patterns of the Universe.' Each of the three editions received thousands of pattern submissions and derivative works from participants representing dozens of countries. Rigorously evaluated by international and domestic judging panels, these competitions awarded gold, silver, and bronze prizes, showcasing outstanding works. The events and creations garnered extensive attention from both domestic and international societies and media, resulting in significant social influence, successfully promoting the rise and global dissemination of Chinese patterns.

The 4th edition of WZD (2023) International Pattern Design Competition will continue to uphold the concept of 'Confidently Patterned.' It will further integrate Chinese and global spirits, cultures, lifestyles, and designs, serving as a platform for the inheritance, creation, and dissemination of patterns that possess historical legacy and contemporary spirit.

关于“白塔杯”文化创意大赛纹样定向赛道

2023“白塔杯”文化创意大赛由北京市西城区人民政府主办，以“数字新活力，创意新势能”为主题。本届大赛依托西城区“城之源，都之始，河之端”的区域文化特色，以贯彻落实国家与西城区数字赋能文化产业高质量发展要求为核心，以“一轴三化”为赛事标的与办赛发力点，链接“ WZD2023纹藏国际纹样设计大赛”联合开展纹样定向征集。传承弘扬中华优秀传统文化，通过纹样解读北京古都的悠久历史和文化底蕴，挖掘西城区特色文化内涵，推动西城区纹样基因库建立，通过大赛再造创新，向世界展示西城魅力。

大赛时间

报名期：即日起至2023年9月25日

赛区评审期：2023年9月25日—10月30日

初赛公示与人气投票：2023年11月1日—11月20日

2023“白塔杯”文化创意大赛综合评选及颁奖：2023年12月

指导单位 

北京市委宣传部

北京市文物局

北京市国有文化资产管理中心

主办单位 

北京市西城区人民政府

承办单位  

北京市西城区文化创意产业促进中心

联合承办单位

北京设计之都发展有限公司

广西纹藏文化发展有限公司

纹藏（北京）文化科技发展有限公司

浙江纹藏文化科技发展有限公司

中欧国际设计文化协会CEIDA

特别支持单位 

北京银行前门文创支行

大赛主题

传承文化基因· 数字纹创未来  

征集方向：

A.国之韵 

小至北京的中轴线，大至跨越东西南北的运河，那是古人留下的量尺，他们用自己的方法丈量着中国五千年文明史，丈量着九百六十万平方公里疆域，纵横之间尽显大国的磅礴气韵。

B.京之韵  

北京古称燕京、北平，北京条条道道的胡同中承载着多少代人的生活起居，宣武门外曾经聚集着的一群群士人平民们为北京留下了难以磨灭的记忆，过往与当下都造就了如今的北京风韵。

C.华之韵  

泱泱中华大地上，有许多民族聚集于此，民族独特的生活方式、娱乐活动打造了专属于这个民族的文化，而这多彩丰富的民族文化最终凝聚于中华文化之中，形成了独一无二的中华风韵。

Theme:  Cultural Genes, Digital Pattern Future

Submission Direction

A. National Rhythm

From the ancient central axis of the Beijing to the vast Grand Canal spanning north, south, east, and west, these are the measures left by our ancestors, surveying China's 5,000 years of civilization and its vast 9.6 million square kilometers of territory, showcasing the majestic essence of a great nation.

B. Beijing Rhythm

Once known as Yanjing and Beiping, Beijing's hutongs have witnessed generations of daily life. The memories of intellectuals and common folks who once gathered outside Xuanwu Gate have left an indelible mark on the city. The fusion of history and modernity has shaped the charm of present-day Beijing.

C. China Rhythm

On the vast land of China, numerous ethnic groups gather here, each with its unique way of life and entertainment, creating distinct cultures. These colorful and diverse ethnic cultures eventually converge into Chinese culture, forming the unparalleled charm of China.

(You can choose any of the following themes to create)

1.Theme Pattern Design+Apparel & Textile Category

Pattern-based graphic design and applications, including but not limited to: clothing, accessories, textiles, bedding, etc.

2.Theme Pattern Design+Cultural & Creative Category

Pattern-based graphic design and applications, including but not limited to: cultural and creative products, electronic products, gifts, handicrafts, etc.

3.Theme Pattern Design+Graphic Design Category

Pattern-based graphic design and applications, including but not limited to: posters, illustrations, brochures, book covers, web pages, electronic interfaces, dynamic information, etc.

4.Theme Pattern Design+Digital Art Category

Pattern-based graphic design and applications, including but not limited to: exhibition art, public art, interactive art, etc.

Note: For works that fall into multiple categories, participants can choose one category for classification.

1.Participant Registration:

Fill out the registration form on the Pattern Vault website (wenzang.cn) or the "Pattern Vault·Pattern Museum" mini-program to obtain the WZD Pattern Design Competition material package.

2.Submitting the Works

Log in to the competition link (wenzang.cn) and follow the above requirements to submit the entry in PDF/ZIP format, the entry registration form (Word), and the work commitment and authorization form (scanned JPG).

1.原创、合法

1.Originality and Legality

Submissions must be the original work of the author and have independent copyrights. They must not infringe on the copyrights, trademarks, or any other rights of third parties. The works must have a positive and constructive nature, without defaming others, society, the country, or religious beliefs. They must comply with relevant laws and regulations. AI-generated works are not allowed for submission. Participants who include such content (or show suspicious tendencies) will have their eligibility canceled. If any adverse social consequences arise as a result, the participant will bear legal responsibilities and compensate for any losses incurred by the event.

2.Online Submission

All submissions for this competition will be conducted online via the official website: www.wenzang.cn.

3.Submission Process

(1) Submission Requirements

Log in to the competition link (wenzang.cn) and follow the above requirements to submit the entry in PDF/ZIP format, the entry registration form (Word), and the work commitment and authorization form (scanned JPG).

(2) Requirements for submitting electronic manuscripts of works

All entries must be submitted as electronic copies in JPG format with CMYK color mode. The internal image resolution should be no lower than 300dpi, and the JPG size should be A3. Please download the work template from the download area.

(3) Requirements for submitting a work registration form

Each participant must fill out and submit the entry registration form as a Word document. Please download the entry form from the download area.

(4) Submission of commitment and authorization requirements

Each participant must sign the work commitment and authorization form, and for institutional works, it should be accompanied by an official seal. The form should be submitted in high-resolution scanned JPG format. Please download the commitment and authorization form from the download area. If unable to upload, participants may contact customer service to discuss alternative submission methods.

(5) Naming requirements for works

The email and compressed file of the submitted work should be named as follows: Name + Affiliated Institution + Theme + Work Title. For example, Zhang San, Peking University, Group B "Lotus Pond Moonlight Series."

(6) Quantity

Each participant can submit up to 3 individual pieces or 3 series. Each series should not exceed 8 pieces. The competition encourages the submission of series. Each participant can be the author of no more than 3 entries.

(7) Fee

Participation in this competition is free of charge.

(8) Deadline

The competition starts from today. Submissions must be made by September 25, 2023. The submission time recorded by the organizing committee will be considered final.

In November to December 2023, the winning entries will be announced on Pattern Vault China and various major professional media outlets, and relevant certificates and gifts will be awarded during this period.

TAG： 纹藏 国际纹样